Using outdoor signs is a great way to attract people to your business. Potential customers will follow the sign to discover what it is you can offer within, or they’ll remember it and come back another day.
But not all signs are made equal. Some are far more attention-grabbing than others, and it all comes down to design.
There’s no formula when it comes to outdoor signage, but there are certain rules you should follow for the best results.
Location & Visibility
Simply placing a sign outside your business won’t cut it anymore, especially if there’s fierce competition around you.
Consider the sort of traffic that passes by and position it accordingly. Drive-by your sign a few times to determine whether it’s visible from all angles and scrutinize its visibility. In terms of letter sizing, you’ll need 1 inch for every 10 feet of viewing distance.
Don’t overcrowd your outdoor sign. A clear, to-the-point message will be far better perceived, so select the shorter option that still clearly conveys your message!
Using ‘you’ and ‘your’ will help customers envision themselves using your products, making them more likely to check your business out.
Finally, add a call to action!
Want to make yourself seen? Use color theory to evoke certain emotions in potential customers even before they read your sign.
Contrasting colors can improve recall by 38%, according to the Outdoor Advertising Association of America. Different color palettes send different signals. For example, blue, green, and purple are perceived as soothing.
Consider Going Digital
Digital signs are not only brighter and flashier, they come with the added perk of changing as you wish. You can showcase different deals and discounts with ease, for example.
Plus, you can also play around with your text to find out which one is more effective for your business.
For more tips and help with outdoor signage, contact us today! We can help you both design and install your outdoor sign.