With COVID-19 restrictions being lifted in California on June 15th, it’s time for all businesses to think about their reopening marketing strategies.
In terms of real-world changes that you need to consider, signs and graphics should be at the forefront of your strategy, as they can attract more business as people are becoming more comfortable with leaving their homes.
Here are a few tips that will help you boost your business in a post-COVID-19 world.
Chances are that most businesses will have reopening signs at the ready, so you need to be prepared with highly personalized graphics that will help you stand out.
A “Welcome back!” sign with your colors and logo will immediately indicate that you’re ready for business while also showing potential customers that you’re willing to go above and beyond even for something small.
Apply this to all of your signs and make sure they’re friendly and uplifting as everyone is undoubtedly tired after such a lengthy pandemic. If your business and signs can help them feel more positive, you’re already a winner!
Now that you’ve nailed your design, it’s time to think about where to put your signs. Outside of your business, place signs that inform customers that you’re open again.
Make use of windows and doors too. There, you can use vinyl posters and lettering to give your building a fresh, new look.
Tying in to sign placement, make sure you pepper a few signs that outline COVID-19 precautions such as social distancing stickers, hand sanitizer stations, reminders for customers to wear masks, and more.
It is also advisable for some of your signs to show customers the safety measures that you are implementing as a business, such as a disinfecting schedule.
By combining all of these elements in your reopening strategy, your business can stand out from the rest.
Contact us so we can help get you started!